Since starting at Wiggle this has been an ongoing project to bring in some consistency to how the site is designed and built. Using a base template Wiggle now has a central where UI elements can be imported seamlessly into any sketch document which helps speed up design time, reduce »
Intro The theory of this concept has taken learnings from various sources of research and investigations performed on the current Wiggle and CRC website. It is also taking references from years of knowledge, experience, trends and common best practices. Purpose + Context This concept focus's on giving Wiggle a »
This has been an ongoing project. I wanted to be able to quickly look at some very top level metrics to do with our customers to help inform some ideas, directions or assumptions right at the beginning of the discovery phase. The below goole studio dashboard has helped start some »
This was a 3 day rush investigation into a recent security issue. Hackers had obtained customer details from external sources and were then accessing accounts and placing fraudulent orders. As a counter measure the business wanted to implement 2 factor authentication immediately and also enabled logic where any account changes »
It was apparent from early on that there was little reporting on site usability or common customer frustration points for the brand website. The brand managers were taking on the role of the user when developing ideas and didn't have the time, resource or knowledge to fully flesh »
To design a new checkout for 14 brands, surely it been done before! MY ROLE I started this project through my own frustration, I knew what we were delivering could be so much better. I worked with Customer Care to find patterns and issues to prove an ROI for the »
Clinique had teamed up with Selfridges to offer its own loyalty system for kiosks located within a Selfridges store. Instead of offers a loyalty card that could be easily lost or put through the wash it had been decided to build a dedicated app. Clinique had gone through some branding »
Choose Wisely is a comparison site based on simple values, providing the user with the best possible comparison experience so they get matched with the most relevant products for them. No fuss and no data selling. MY ROLE I had the privilege to be working with the amazing team from »
The Bobbi Brown Virtual Makeup Bag storyboard was part of the Fashion Retail Academy initiative which was to be presented as an innovative concept to the company CEO. The concept was conceived by one of the employee's (Xaio) that worked behind a shop counter. The concept was based »
The Magalogue is an off the shelf mini catalogue that features Jo Malone's current Christmas releases. This can then be deployed to any region or retailer and easily localised to suit their needs. We were able to rebuild the entire solution and replace the structure with a lightweight, »
This was a campaign by Smashbox and HTC, teaming up to launch a new HTC phone. This project was briefed in right at its conception so we were able to be involved right from the start. We sat down with the brand and talk through the brief, their initial ideas »